Disrupting the wine industry through 'good design' via Kickstarter
Crowdfunded in 40 hours on Kickstarter, residing at the intersection of wine + modern design, STACT wine racks represents the emergence of a whole new category within the wine space – at an opportune time with an online wine industry set to grow by 63% to $6.5B in sales, surpassing global digital music download sales in 2012! (more on that here, via interview with Vancouver Sun)
Vision: Make ‘good design’ accessible to wine lovers.
Concept: Turn your wine into wall art.
Designed by 2012 ICFF award-winning San Francisco designer, Eric Pfeiffer, put simply our creation transforms any wine collection into wall art.
- Rated #1 Kickstarter design product by Huffington Post’s StyleList
- Featured on Uncrate.com’s ‘Most Wanted' list
- #1 ranked Kickstarter design product (Sept 1, 2012)
- Top 10 most successful international Kickstarter product EVER (outside of USA)
- #1 crowdfunded wine-related product ever, as featured in Profit Magazine and Vancouver Sun
Wine is sexy. So why hide it?
For centuries, in fact since Jesus was drinking wine, storing wine meant tucking it away into a dark place, or hideously displaying it inside of the wine storage units sold millions of times to consumers around the world. Thanks to the power and reach of Kickstarter, the world’s largest funding platform for creative projects, wine lovers can now proudly display their favourite wines and collections through STACT’s modular wine wall.
STACT brings an entire new meaning to how consumers can enjoy and celebrate their wine collections. Today’s traditional wine racks and storage units focus on themselves, instead of the bottle. With STACT, each bottle sits, comfortably in its own space, as if suspended in mid-air. Cradled by two precision-machined extrusions made of aircraft-grade aluminum, they give bottles a secure place of prominence.
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